Miyoko Schinner - Wikipedia

Miyoko Schinner - Wikipedia
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Japanese-American vegan activist
Miyoko Schinner
Schinner delivering keynote address at Animal Equality Gala 2017
Born
Miyoko Nishimoto
1957
Japan
Occupation
Vegan
chef
activist
cookbook author
cooking show host
entrepreneur
Alma mater
St. John's College
BA
Subject
Veganism
cookbooks
Notable works
The New Now and Zen Epicure: Gourmet Cuisine for the Enlightened Palate
(2001)
Artisan Vegan Cheese
(2012)
The Homemade Vegan Pantry: The Art of Making Your Own Staples
(2015)
The Vegan Meat Cookbook: Meatless Favorites. Made with Plants
(2021)
The Vegan Creamery: Plant-Based Cheese, Milk, Ice Cream, and More
(2025)
Website
www
.miyokoschinner
.com
Miyoko Schinner
(née
Nishimoto
; born 1957)
is an American-Japanese
vegan
chef,
cookbook author
, activist, cooking show host, and
social entrepreneur
Since 2024, she has been on the faculty of the
University of California, Berkeley
's
Haas School of Business
Early life and education
edit
Schinner was born in a town outside of
Tokyo, Japan
as Miyoko Nishimoto.
She left Japan and moved to the United States when she was seven.
Schinner and her family settled in
Marin County
, specifically in
Mill Valley, California
Schinner became a
vegetarian
at the age of 12.
She describes this period as "the 60s and early 70s, the glory days of the hippie movement and spiritualism and hare krishna," or the turn to
natural foods
within the
American counterculture
Her initial exposure to this movement occurred during a camping trip that included vegetarians who "were from a spiritual family and didn't believe in harming animals. I went home and my mother put pork chops in front of me after being vegetarian for two or three days. I looked at the pork chop and just could not eat it. I stopped right there."
Schinner's mother did not support this shift towards vegetarian dishes, forcing Schinner to teach herself how to cook. However, Schinner credits this period as the time that she grew to love cooking.
Although this interest in cooking led her to consider culinary school, she ultimately decided not to attend (as she would have to work with animal products), and is entirely self-taught.
Schinner began college at the
Pratt Institute
in order to study graphic design, but dropped out after a year.
She eventually transferred to
St. John's College in Annapolis
and graduated with a B.A. in philosophy in 1979.
Madam Miyoko
edit
During the 1980s, Schinner returned to Japan and settled in Tokyo.
During this period she transitioned from a vegetarian to a
vegan
diet
for "health reasons" (she realized that she was
lactose intolerant
).
As she began to explore how to create vegan dishes for herself, she decided to sell her creations. She started a small business called "Madam Miyoko"
10
and sold vegan poundcakes (made of
Okara
), out of her backpack.
She still missed cheese, describing the 80s as the "dark ages of vegan cheese" still dominated by "hippies and macrobiotic food."
She briefly visited the United States during this time to attend the Natural Products Expo, where she tasted "Vegan Rella," the only vegan cheese product available at the time. However, she found it disappointing and began to dream of alternatives.
Now and Zen
edit
Now & Zen Bistro and Bakery
edit
Schinner returned to the United States and settled in San Francisco.
11
She started a wholesale bakery out of her home, which evolved into a retail bakery, then a cafe.
11
In 1991, she published her first cookbook,
The Now and Zen Epicure: Gourmet Cuisine for the Enlightened Palate
12
The cafe evolved into the restaurant Now & Zen Bistro and Bakery in 1994.
13
12
10
During the holiday season, she would make the vegan Unturkey (a seitan roast with a
yuba shell
), which she exhibited at the 1995 Natural Products Expo (and ended up with $50,000 worth of orders).
10
She sold the Now & Zen Bistro and Bakery in 1997.
14
Now & Zen Inc.
edit
Schinner also created a vegan natural food company called Now & Zen Inc. that focused on "The Unturkey," a dish that she first served at the Bistro.
13
10
15
However, as more orders came in for the Unturkey as well as different products, Schinner found herself overwhelmed. She also found investors more interested in investing in tech, as it was
the dot-com boom
. In addition, she had "married shortly before starting the café, and three months after they opened the door she gave birth to her second child. In fact, her water broke on the restaurant floor during lunch hour. Then, the head chef quit and his replacement turned out to have a heroin problem. Her mother, who’d needed Miyoko’s care in her last few years of life, died in 2000, and within a few months her father began to fade, also requiring end-of-life care until his passing in 2002. Finally, in 2003 Miyoko called it quits."
10
15
Cookbooks
edit
During this period, Schinner produced three vegan cookbooks.
VegNews
listed
The New Now and Zen Epicure
as one of the "Top 100 Vegan Cookbooks of All Time" in 2024.
16
Nishimoto, Miyoko (1991).
The Now and Zen Epicure: Gourmet Cuisine for the Enlightened Palate
The Book Publishing Company
ISBN
978-0913990780
Nishimoto Schinner, Miyoko (1999).
Japanese Cooking: Contemporary & Traditional [Simple, Delicious, and Vegan]
The Book Publishing Company
ISBN
978-1570670725
Nishimoto Schinner, Miyoko (2001).
The New Now and Zen Epicure: Gourmet Cuisine for the Enlightened Palate
The Book Publishing Company
ISBN
978-1570671142
2012-2016
edit
Cookbook
edit
In 2012, Schinner published
Artisan Vegan Cheese,
a cookbook that focused entirely on the production of
vegan cheese
. In 2021,
Food & Wine
referred to it as "the seminal cookbook that put vegan cheesemaking on the map,"
17
and
VegNews
listed it as one of the "Top 100 Vegan Cookbooks of All Time" in 2024.
18
Schinner, Miyoko (2012).
Artisan Vegan Cheese
The Book Publishing Company
ISBN
978-1570672835
Cooking show
edit
Schinner co-hosted the
PBS
cooking show
Vegan Mashup
for three seasons (2012–2016)
19
with
Toni Fiore
and Terry Hope Romero.
20
Guest chefs on
Vegan Mashup
included
Bryant Terry
Colleen Patrick-Goudreau
, Girl Gone Raw Elizabeth Fraser, and Cathi DiCocco.
21
Miyoko's Kitchen/Miyoko's Creamery
edit
Schinner initially thought her cookbook
Artisan Vegan Cheese
had given readers all the tools that they would need to create vegan cheese. Fans told her however, that they wanted her to make the cheese for them.
Although Schinner was reluctant to start a business again, she was eventually persuaded to create a new
vegan cheese
company. She thus founded
Miyoko's Kitchen
in 2014,
22
23
as an online business.
Schinner's initial goal was to create dairy-free products including
butter
and a wide variety of different types of
cheeses
using traditional cheesemaking
cultures
and techniques, chiefly out of
cashews
oats
, and
chickpea flour
24
25
26
27
28
She launched the company with herself as CEO and four employees on a Friday, and by Monday they had 50,000 orders.
In December of that year, the new company moved from a 4,000-square-foot facility to a 29,000-square-foot facility
29
30
located in
Petaluma
Fundraising continued to grow: in 2017, it obtained $6 million in funding, for a total of $12 million.
29
Eventually Schinner changed the name from "Miyoko's Kitchen" to "Miyoko's Creamery."
31
Miyoko's Kitchen eventually accrued $1 million in
seed money
, first being invested in by Seth Tibbott, the founder of
Tofurky
24
32
Ellen DeGeneres
and
Portia de Rossi
made an investment in Miyoko's Creamery in November 2019.
33
34
In addition to vending within the
United States
, Miyoko's Creamery expanded its market in 2019, distributing to
Canada
and
Australia
35
36
Miyoko's Food Truck, in a Cross Country Tour starting from March 4, 2020, distributed 15,000 free grilled cheese sandwiches around the
United States
in order to promote
cruelty-free
vegan
cheese in the Country.
37
38
In August 2021, Miyoko's Creamery prevailed on
First Amendment
grounds in their lawsuit against the California Department of Food and Agriculture's attempts to force the company to cease using the words "Cheese" and "Butter" (among others) in the marketing of their products.
39
Miyoko’s Creamery removed Schinner from the company in 2022. Schinner described this decision as the result of a conflict over the “future growth” of the company. The Board said that it wanted a more traditional CEO.
40
On February 16, 2023 Miyoko's Creamery filed a lawsuit against Schinner, alleging that she misappropriated confidential information and copied the data to her personal cloud after the board of directors voted to terminate her as CEO. The case was filed in the US District Court for the Northern District of California, Case 3:23-cv-00711.
41
In response, on March 3, Schinner's attorney
Lisa Bloom
announced that she would be filing a wrongful termination counter lawsuit. Bloom stated: “The company's behavior in forcing her out of the company she created and built, then trashing her via an outrageously malicious and misleading lawsuit will be met with facts and witnesses showing that Miyoko's own complaints of toxic and sexist behavior by certain male executives were swept under the rug, and then she was demoted and fired.”
42
On May 18, 2023, Miyoko's Creamery and Schinner released a joint announcement stating that "they have resolved all legal disputes between them and that they have withdrawn all legal claims made against each other."
43
The announcement also stated that they both “wish each other well as they go their separate ways.”
43
Cookbooks
edit
During this period, Schinner published two vegan cookbooks with
Ten Speed Press
Good Housekeeping
listed
The Homemade Vegan Pantry
as one of the best vegan cookbooks in 2019.
44
In 2021,
The Vegan Meat Cookbook: Meatless Favorites. Made with Plants
was nominated for an IVFF cookbook award,
45
and the next year
The San Francisco Chronicle
listed it as one of the "best new cookbooks to start 2022."
46
In 2024,
Food & Wine
named
The Homemade Vegan Pantry
one of "the 20 Best Vegan Cookbooks for Every Type of Meal,"
47
and
VegNews
listed both
The Vegan Meat Cookbook
16
and
The Homemade Vegan Pantry
48
as "Top 100 Vegan Cookbooks of All Time."
Schinner, Miyoko (2015).
The Homemade Vegan Pantry: The Art of Making Your Own Staples
Ten Speed Press
ISBN
978-1607746775
(Foreword by
Isa Chandra Moskowitz
).
Schinner, Miyoko (2021).
The Vegan Meat Cookbook: Meatless Favorites. Made with Plants
Ten Speed Press
ISBN
978-1984858887
Documentary
edit
During this period, Schinner also discussed her work with Miyoko's Kitchen/Creamery for the documentary,
You Are What You Eat: A Twin Experiment
(2024).
49
2023-present
edit
In 2023, Schinner launched the YouTube cooking show,
The Vegan Good Life with Miyoko
50
The following year, she joined the
University of California, Berkeley
's
Haas School of Business
51
as "Professional Faculty" in Business & Social Impact.
52
She teaches courses in the Plant-Futures lab with program co-founder Brittany Sartor.
53
Cookbook
edit
Schinner published
The Vegan Creamery
with
Ten Speed Press
in 2025.
54
KCRW
’s
Good Food
program listed it as one of "The Best Cookbooks of 2025 (according to Good Food),"
55
and it won first place in
VegNews
's 2026 Veggie Awards (Best Cookbook).
56
Schinner, Miyoko (2025).
The Vegan Creamery: Plant-Based Cheese, Milk, Ice Cream, and More
Ten Speed Press
ISBN
978-0593836071
(Foreword by
Joe Yonan
).
Attempt to buy back Miyoko's Creamery
edit
On November 5, 2025 Schinner announced that she created a bid to buy back
Miyoko's Creamery
(as it was up for sale).
57
58
However, she said on November 10 that she was not successful, and the company will go to another bidder.
59
40
A week later, Melt Organic (owned by Prosperity Organic Foods) was reported as the winning bidder.
60
61
Schinner responded to the news by stating: "I am not associated in any way, and while they now own the trademark ‘Miyoko’s,’ they cannot allude to my involvement nor endorsement.”
61
Schinner also asked the new owners for her name back and to
rebrand
as, "they cannot mention my name, ‘Miyoko’ or ‘Miyoko Schinner’, or imply any sort of reference that could lead people to think that I am somehow associated with it. Nor can they use my image in any way."
62
Awards and honors
edit
In 2018, Melaina Juntti of New Hope Network described Schinner as a "vegan rock star."
Also in 2018, she was among 28 women featured in
PopSugar
's "28 Women Changing the World Right This Second" list, a project backed by
UN Women
63
She is considered a pioneer in the production of
vegan cheese
64
31
65
In 2023,
Tasting Table
named Schinner as one of the “21 Plant-Based Chefs You Need To Know,”
66
and
VegNews
listed her as one of the "37 Creative Chefs Crafting the Future of Vegan Food."
67
Year
Awards and Honors
Event
2026
First Place: Best Cookbook,
The Vegan Creamery
VegNews
: 2026 Veggie Awards
56
2022
Inc. (magazine)
Female Founders 100: The Top Women Entrepreneurs of the Year
Inc. (magazine)
68
2021
Food & Wine
Game Changers for 2021
Food & Wine
69
2021
Miyoko Schinner:CEO, Founder, Miyoko's Creamery
Forbes
50 over 50
70
2021
Person of the Year: Miyoko Schinner
Nosh Awards 2021
71
2019
Sofi Awards
Specialty Food Association
Sofi Award, Business Leadership
72
2016
Vegan Hall of Fame
North American Vegetarian Society
73
2015
Veggie Award Product of the Year
VegNews
: 2015 Veggie Awards
74
Personal life
edit
Miyoko and Michael Schinner have three children, a son (a basketball player in Japan) and two daughters.
They divorced in 2023.
75
76
See also
edit
List of social entrepreneurs
List of vegan and plant-based media
References
edit
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The New Now and Zen Epicure
. Book Publishing Company. p. copyright page.
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Archived
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Archived
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Archived
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Archived
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Archived
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"Female Founders 100 for 2022"
Inc.
Archived
from the original on June 8, 2023
. Retrieved
June 6,
2023
"Food & Wine Game Changers"
Food & Wine
Archived
from the original on June 6, 2023
. Retrieved
June 6,
2023
"Miyoko Schinner"
Forbes
Archived
from the original on May 2, 2023
. Retrieved
May 2,
2023
"Person of the Year: Miyoko Schinner"
nosh.com
Archived
from the original on June 6, 2023
. Retrieved
June 6,
2023
"2019 Leadership Award Winners"
Archived
from the original on March 3, 2023
. Retrieved
March 3,
2023
"Vegan Hall of Fame (PREVIOUSLY KNOWN AS THE VEGETARIAN HALL OF FAME)"
Archived
from the original on April 13, 2019
. Retrieved
March 3,
2023
"Miyoko's Kitchen Wins 2015 Veggie Award™ Product of the Year"
Archived
from the original on September 7, 2024
. Retrieved
August 15,
2024
Schinner, Miyoko (January 3, 2024).
"January 3, 2024 LinkedIn Post"
Archived
from the original on January 4, 2024
. Retrieved
January 3,
2024
Ruskus, Baily (April 28, 2023).
"The Future of Vegan Companies (Interview with Miyoko Schinner"
. Chef Bai Official YouTube Channel
. Retrieved
November 20,
2025
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- Are you Ready with
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