Papers by Namrata Kishnani
SDMIMD journal of management, Mar 1, 2024
The tourism industry was one of the early users of Web 2.0 technologies and social media channels... more The tourism industry was one of the early users of Web 2.0 technologies and social media channels consisting of blogs, virtual communities, social networks, wikis, tagging, and collaborative sharing of files (on Facebook, Instagram, Flicker, YouTube, Wiki Travel, etc.) (Conti & Lexhagen, 2020). The seamless integration of mobile devices and internet technologies has a huge potential influence on decision-making and behaviour.
Travel Intention and Behaviour Role of Social Media in Tourism on Millennials in Madhya Pradesh
Samvad, Jan 21, 2022
Covid-19 exposed various existing business organizations and start-ups to sustenance risk. The dy... more Covid-19 exposed various existing business organizations and start-ups to sustenance risk. The dynamics of the business environment changed drastically at an unprecedented rate wherein resilient organizations survived the blow. There is an increased need of exploring new dimensions of business models which serve the socioeconomic motive for communal development thinking beyond profits but are agile to adopt latest technology and innovations serving the bottom of the pyramid. The study exhibits the resilience and agility of social enterprises during current challenging times of pandemic Covid-19 through a case study approach. The research throws light on actions and strategies adopted by social enterprises working in the handloom sector of central India for supporting the marginalized community with short term and longterm strategic measures discussing the challenges faced by three social enterprises (handlooms). It also discusses the strategic importance of social entrepreneurship in developing economies in such challenging times to provide sustainable value creation and social upliftment.
SDMIMD journal of management, Mar 1, 2022
India stands third in terms of inward investment of US $45.7 billion in 2018 as per Tourism Compe... more India stands third in terms of inward investment of US $45.7 billion in 2018 as per Tourism Competitiveness Index. Its unrealised potential in terms of environmental, religious, medical or natural biodiversity have attracted the attention of government and private bodies that aim at development of an ecosystem thriving on infrastructure, capital infusion, technology and capacity building programs.
Journal of Enterprise and Development, Mar 8, 2023
Purpose — Travelling preferences and expectations play a dominant role in inuencing tourists’ dec... more Purpose — Travelling preferences and expectations play a dominant role in inuencing tourists’ decision-making and
choice of destination. Tourism sector is undergoing recovery from COVID-19, showing strong signs of change with the
surge in domestic tourism in the Indian state of Madhya Pradesh. People’s priorities and expectations post-COVID-19 are
going through continuous reformations under several socioeconomic and psychological makeup. Therefore, the research
is conducted with the prerogative of understanding the traveling preferences of tourists post-COVID-19 towards the
choice of tourism products.
Method — The research follows a descriptive cum explanatory research design to study tourism prospects in Madhya
Pradesh, known as Tiger state of India, which is popular for wilderness indigenous or heritage tourism. The data is
collected through close-ended questionnaire from prominent tourist locations of Madhya Pradesh during 3-4 months of
peak season and analyzed through descriptive statistics.
Result — The study reects the expectations of tourists concerning factors such as safety, hygiene, public works, quality
of services, etc which affect their decision for choosing a destination and likelihood areas of expenditure.
Contribution — The study is a unique account of research work on prospects of domestic tourism in Madhya Pradesh
post-COVID-19. It lls the existing gap in the literature and will be facilitative for further studies and marketers alike for
bringing resilience to the sector, understanding tourist’s preferences after any health or national emergencies.
Sustainable development of ecotourism in Madhya Pradesh: prospects and problems
Journal of Ecotourism, 2019
An Analysis of Services Sector in Indian Economy
Service sector also known as tertiary sector is essential for economic growth in any economy incl... more Service sector also known as tertiary sector is essential for economic growth in any economy including India. It has emerged as the largest and fastest-growing sector in the global economy in the last two decades. The tremendous performance of Indian economy is attributable in a considerable manner to the spectacular dynamism shown by services sector. Rising urbanization, privatization and demand for services bring boom in Indian service sector. This sector continues to be a star performer and by contributing 59 per cent of GDP, it is enjoying first place among all sectors in Indian economy. In employment providing, this sector is occupying second place, next only to agriculture. Its respectable share in foreign direct investment (FDI) inflows as well as in total exports makes it the engine of economic growth. Keeping in above backdrop, the present study makes an analysis of service sector in Indian economy. The study confirms that service sector along with its sub-sectors has achie...
International Journal of Scientific Research in Science and Technology, 2021
Bridging the societal gaps and gender equality has been the focal point of the government's agend... more Bridging the societal gaps and gender equality has been the focal point of the government's agenda for achieving sustainable development goals. Women empowerment and entrepreneurship has a multiplier effect for socio-economic development of the country for dealing with social issues. Emergence of social enterprises in the economic landscape in previous research has evidence of realizing the social and economic development goals as reiterated in the country's vision statement and sustainable development norms. The study outlines the development agenda contributing valuable insights on the role of social entrepreneurship in women empowerment in the state of Madhya Pradesh. The research is conducted amongst active social enterprises working in the handloom sector of Madhya Pradesh dominant soon after independence, run by Holkars under the label of Rehwa Society, Women Weaves in Maheshwar. The study uses both primary and secondary data such as books, journals, websites, etc. and conducting interviews of women beneficiaries. The findings show remarkable contribution to the cause of financial independence and women empowerment-the marginalised section of society along with addressing socio-environmental concerns. However in developing economies philanthropic activities are limited to few sectors or geographic areas for lack of economies of scale in management and operations in the long term. There is lack of awareness therefore necessitating measures to increase sensitivity towards the same. Finally the study suggests measures to fulfil the dual objective of addressing gender equality along with achieving economic goals and financial inclusion.
SDMIMD Journal of Management
Wildlife Tourism has gained significant recognition in last decade from both officials and resear... more Wildlife Tourism has gained significant recognition in last decade from both officials and researchers for the multiplier effect it creates, contributing to employment generation and entrepreneurship for the local community and conservation of biodiversity in local corridors. However the tourism activities remained regionally centred due to low awareness and distances until intervention of ICT tools and infrastructure. The aim of the study is to study the relationship between digitalization and wildlife tourism in generating sustainable value for its stakeholders. The study draws valuable inputs from existing literature and responses from 170 respondents through Google forms and conducting telephonic semi-structured interviews of stakeholders from wildlife tourism to study the intervening role of digitalization on wildlife tourism in Madhya Pradesh. The findings reveal the inevitable role of digital technologies like smart phones, social media, and websites and so on at various stag...
SAMVAD, 2021
Covid-19 exposed various existing business organizations and start-ups to sustenance risk. The dy... more Covid-19 exposed various existing business organizations and start-ups to sustenance risk. The dynamics of the business environment changed drastically at an unprecedented rate wherein resilient organizations survived the blow. There is an increased need of exploring new dimensions of business models which serve the socio-economic motive for communal development thinking beyond profits but are agile to adopt latest technology and innovations serving the bottom of the pyramid. The study exhibits the resilience and agility of social enterprises during current challenging times of pandemic Covid-19 through a case study approach. The research throws light on actions and strategies adopted by social enterprises working in the handloom sector of central India for supporting the marginalized community with short term and long term strategic measures discussing the challenges faced by three social enterprises (handlooms). It also discusses the strategic importance of social entrepreneurship in developing economies in such challenging times to provide sustainable value creation and social upliftment.
Agility and Resilience in Social Enterprises - A Case Study Approach
SAMVAD
An Analysis of Services Sector in Indian Economy
International Journal of Research in Economics and Social Sciences, 2013
Service sector also known as tertiary sector is essential for economic growth in any economy incl... more Service sector also known as tertiary sector is essential for economic growth in any economy including India. It has emerged as the largest and fastest-growing sector in the global economy in the last two decades. The tremendous performance of Indian economy is attributable in a considerable manner to the spectacular dynamism shown by services sector. Rising urbanization, privatization and demand for services bring boom in Indian service sector. This sector continues to be a star performer and by contributing 59 per cent of GDP, it is enjoying first place among all sectors in Indian economy. In employment providing, this sector is occupying second place, next only to agriculture. Its respectable share in foreign direct investment (FDI) inflows as well as in total exports makes it the engine of economic growth. Keeping in above backdrop, the present study makes an analysis of service sector in Indian economy. The study confirms that service sector along with its sub-sectors has achie...
An Analytical Study on Transformative Role of Businesses
The study aims to explore the transformative role of businesses and its dimensions. The topic has... more The study aims to explore the transformative role of businesses and its dimensions. The topic has been debatable since its birth based on legal and obligatory compliance of CSR mostly for philanthropic and economic activities in developing countries like India unlike the developed economies where they play a phenomenal role in socio-economic upliftment. The research aims to know the perception and awareness level of consumers for CSR activities .This will draw in depth inferences about the preferences for purchasing and paying extra for product offers from such businesses. It is an empirical study based on primary research survey conducted through self designed questionnaire and secondary data available on online journals, books, websites etc. The findings show sensitivity of consumers towards CSR activities who strongly support ethical ,social and environmental activities unlike the economic activities for brand image. A further analysis through percentages and correlation revealed...
Opportunities and Challenges for the Handloom Industry: With Special Reference to Weavers of Madhya Pradesh
Talent Analytics for Organizations of 21st Century
SSRN Electronic Journal
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Papers by Namrata Kishnani
choice of destination. Tourism sector is undergoing recovery from COVID-19, showing strong signs of change with the
surge in domestic tourism in the Indian state of Madhya Pradesh. People’s priorities and expectations post-COVID-19 are
going through continuous reformations under several socioeconomic and psychological makeup. Therefore, the research
is conducted with the prerogative of understanding the traveling preferences of tourists post-COVID-19 towards the
choice of tourism products.
Method — The research follows a descriptive cum explanatory research design to study tourism prospects in Madhya
Pradesh, known as Tiger state of India, which is popular for wilderness indigenous or heritage tourism. The data is
collected through close-ended questionnaire from prominent tourist locations of Madhya Pradesh during 3-4 months of
peak season and analyzed through descriptive statistics.
Result — The study reects the expectations of tourists concerning factors such as safety, hygiene, public works, quality
of services, etc which affect their decision for choosing a destination and likelihood areas of expenditure.
Contribution — The study is a unique account of research work on prospects of domestic tourism in Madhya Pradesh
post-COVID-19. It lls the existing gap in the literature and will be facilitative for further studies and marketers alike for
bringing resilience to the sector, understanding tourist’s preferences after any health or national emergencies.