Personal Information and Non-Personal Information
Cookies contain text strings that store information about the browser, usage patterns, and preferences. Some cookies may store personally identifiable data, such as:
- Your IP address.
- Your actions on NYU websites (i.e., pages visited, time spent, search queries).
- Unique device identifiers.
NYU collects additional personal information that you voluntarily provide it (i.e., by submitting a form).
Additionally, when you visit NYU websites, non-personal data will automatically be collected and stored, such as:
- Your browser type and operating system.
- Website activity, including traffic patterns and page interactions.
- Aggregated statistics to improve website functionality and security.
This data does not personally identify you and is used solely for analytics and site improvements.
Behavioral Advertising and Third-Party Tracking
NYU may contract with third-party vendors to display advertisements on non-NYU websites and digital platforms. These third parties use cookies and web beacons to:
- Serve ads based on your previous interactions with NYU websites.
- Analyze the effectiveness of NYU’s advertising campaigns.
This practice is commonly known as Targeted Advertising or Internet-Based Advertising.
You can opt out of behavioral advertising via the Network Advertising Initiative Opt Out, or by adjusting your web browser settings to block or restrict cookies.