| Launch Date
|
Product Type
|
Partner
|
Product Name
|
Description
|
Amount donated to Global Fund (US$)
|
| January 26, 2006
|
Launch
|
WEF
|
Announcement
|
Product Red initiative first announced at the World Economic Forum in Davos, Switzerland. The Global Fund identifies Rwanda as the first country to receive funding from Product Red.
|
|
| March 1, 2006
|
Credit card
|
American Express
|
American Express Red
|
American Express Red card launched in the UK. Only UK residents with UK bank accounts are eligible.
|
1% of total spend. Up to 1.25% after spend over £5,000.
|
| March 15, 2006
|
Clothing
|
Gap
|
Gap Red
|
Launch party in London for the Gap line with 22 page feature in the April issue of Dazed & Confused magazine.
|
50% of profits from sales of Product Red items
[45]
|
| April 3, 2006
|
Fashion accessory
|
Giorgio Armani
|
Emporio Armani sunglasses
|
Metal wrap-around sunglasses (style EA 9285/S) launched worldwide. Available in green, rose, blue, smoke grey, grey and brown, all embossed with the Emporio Armani Red logo. The forked frame arms, available in shades of ruthenium, gunmetal and light gold, are superimposed on the single lenses.
|
40% of gross profit margin from sales of all Emporio Armani Red products directly to the Global Fund.[56]
|
| April 3, 2006
|
Shoes
|
Converse
|
Mudcloth shoes
|
Converse Product Red limited edition Mudcloth trainers, designed by Giles Deacon, are available in the UK and US.
|
5 - 15% of net wholesale price
|
| May 15, 2006
|
Mobile phone
|
Motorola
|
Red Motorola Slvr
|
Red Motorola Slvr L7 launches in the UK
|
£10 & 5% of every bill
|
| May 15, 2006
|
Newspaper
|
The Independent
|
|
|
| August 2006
|
Fashion watches
|
Giorgio Armani
|
Emporio Armani watch
|
Giorgio Armani's second Red product is an Emporio Armani unisex watch (style AR0537/AR0538). It features a large 43 mm stainless steel case with a coin-ridged bezel, a leather strap available in black with red contrast stitching, or vice versa, and steel rivets that secure the strap to the case. The large digital dial displays the time in oversized numerals and has calendar, chronograph and timer features with push button controls on the side of the case. The dial also features the Emporio Armani Red logo at 12 o’clock printed onto the dial's outer ring.
|
40% of gross profit margin (see sunglasses)
|
| September 21, 2006
|
Newspaper
|
The Independent
|
|
The Independent printed its second Product Red special edition, guest-designed by Giorgio Armani. This Red edition includes articles from a host of public figures and celebrities including George Clooney, Bill Gates, Leonardo DiCaprio and Beyoncé. The newspaper's daily features section, Extra, is a 36-page magazine for the day and each paper comes with a free Kate Moss poster. All revenue from online sales will be donated to help fight AIDS in Africa.
|
All revenue from online sales.
|
| October 13, 2006
|
MP3 player
|
Apple Inc.
|
iPod Nano Product Red Special Edition
|
Red iPod Nano which is only available at the Apple Store and the Apple Store website.[57]
|
$10
|
| November 2006
|
Mobile phone
|
Motorola
|
Red Motorola Razr
|
US Cellular launched the Red Motorola Razr in the United States
|
$17
|
| December 5, 2006
|
Song
|
The Killers (Band)
|
"A Great Big Sled"
|
The popular indie rock band The Killers release their first annual Christmas single in support of the red campaign. Their singles were combined into the album Don't Waste Your Wishes in 2016.
|
|
| January 9, 2007
|
Stored-value card
|
Apple Inc.
|
iTunes Product Red Gift Card
|
Gift card for purchases at Apple's iTunes online store, for movies, TV shows or music. Currently only available in the US at Apple's online store.
|
10% ($2.50)
|
| June 2007
|
Magazine
|
Vanity Fair
|
|
Bono edits the issue of the magazine, title "The Africa Issue", which features a wide array of celebrities dedicated to issues in Africa (including Barack Obama, Muhammad Ali, Queen Rania Al-Abdullah, Bono, Condoleezza Rice, President George W. Bush, Archbishop Desmond Tutu, Brad Pitt, Djimon Hounsou, Madonna, Maya Angelou, Chris Rock, Warren Buffett, Bill Gates, Melinda Gates, Oprah Winfrey, George Clooney, Jay-Z, Alicia Keys, Iman Abdulmajid, and Don Cheadle.) on a total of twenty different covers.
|
$5 of every subscription to Vanity Fair sold.
|
| September 7, 2007
|
MP3 player
|
Apple Inc.
|
iPod Nano, iPod shuffle Product Red Special Edition
|
Red iPod Nano was available with the 1GB and 2GB iPod Shuffle, and the 8GB and 16GB iPod Nano. They were only available at the Apple Store, and Apple Store website.[58]
|
$10 (Nano)
|
| January 24, 2008
|
Computers/Operating system
|
Dell Inc. + Microsoft Corporation
|
XPS One, XPS 1330, XPS 1530, and AIO 948 Printer Product Red Special Edition; All computers include Windows Vista Ultimate Red[59]
|
Red is available with the XPS One (80 dollar donation), XPS 1330 (50 dollar donation), XPS 1530 (50 dollar donation), and the AIO 948 (5 dollar donation)
|
80.00, 50.00, or 5.00
|
| November 11, 2008
|
MP3 player
|
Apple Inc.
|
iPod Nano Product Red Special Edition
|
Apple announces new iPod Nano 4th generation Product Red
|
N/A
|
| November 27, 2008
|
Beverages
|
Starbucks
|
Starbucks Red Exclusive beverages
|
Product Red exclusive beverages consisted of Starbucks holiday beverage options including Peppermint Mocha Twist, Gingersnap Latte, and Espresso Truffle
|
$0.05 from every Starbucks Red Exclusive beverage sold through January 9, 2009
|
| November 30, 2009
|
Shoelaces
|
Nike
|
Nike Red laces
|
Red shoelaces with the slogan "Lace Up. Save Lives." Sponsored by footballers Didier Drogba (Chelsea F.C.), Joe Cole (Liverpool F.C.), Andrey Arshavin (Arsenal F.C.), Denílson (Arsenal F.C.), Marco Materazzi (Inter Milan), Lucas Neill (Galatasaray), Clint Dempsey (Fulham F.C.) and Seol Ki-Hyeon (Fulham F.C.)
|
100%
|
| May 20, 2010
|
Books
|
Penguin Books
|
Penguin Classics Red
|
Penguin Classics published a set of eight classic novels: The House of Mirth by Edith Wharton, The Turn of the Screw by Henry James, The Secret Agent by Joseph Conrad, Great Expectations by Charles Dickens, Notes from Underground by Fyodor Dostoyevsky, Dracula by Bram Stoker, Anna Karenina by Leo Tolstoy and Thérèse Raquin by Émile Zola.
|
50% of profits
|
| December 7, 2011
|
MP3 player
|
Apple Inc.
|
iPod Nano Product Red Special Edition
|
Apple announced an iPod Nano 6th generation Product Red, available only through Apple's website or an official Apple Store.[60]
|
$13.20[61]
|
| December 7, 2011
|
iPad Smart Cover
|
Apple Inc.
|
iPad Smart Cover Product Red Special Edition
|
Apple announced the Red Leather iPad Smart cover was to be a part of Product Red.[60]
|
$4.80
|
| August 14, 2012
|
iPhone Bumper
|
Apple Inc.
|
iPhone Bumper Product Red Special Edition
|
Apple announced the Red iPhone Bumper was to be a part of Product Red.[62]
|
$2
|
| September 1, 2012
|
Alcohol
|
Belvedere (vodka)
|
Limited Edition Product Red Bottle
|
|
50% of profits
|
| September 12, 2012
|
MP3 player
|
Apple Inc.
|
iPod shuffle Product Red Special Edition
|
2 GB iPod Shuffle exclusive to the Apple Store and Apple Store website.
|
$4.80[63]
|
| October 15, 2012
|
MP3 player
|
Apple Inc.
|
iPod Touch Product Red Special Edition
|
Apple announces an iPod Touch 5th generation Product Red available only through Apple's website or an official Apple Store.[60]
|
$13.20 (64 GB)[64]
|
| February 2014
|
Card reader
|
Square, Inc.
|
Squa(Red) Reader
|
Square releases a special edition card reader, available on the Square website.[65]
|
$9.72
|
| 2014
|
Guitar
|
Gretsch
|
Gretsch Red Bono Edition Electromatic Guitar
|
Bono signature edition of the Gretsch G5623.[66]
|
5% profit
|
| July 15, 2015
|
MP3 Player
|
Apple Inc.
|
iPod Touch (6th generation) Product Red
|
Apple announces the iPod touch 6th generation, with a Product Red colour option.
|
N/A
|
| November 18, 2016
|
Album
|
The Killers
|
"Don't Waste Your Wishes"
|
The Killers released a compilation of their annual Christmas singles featuring; Elton John, Neil Tennant, Dawes, Ryan Pardey, Toni Halliday, and Jimmy Kimmel.
|
|
| March 24, 2017
|
Smartphone
|
Apple Inc.
|
iPhone 7 and 7 Plus - Product Red (Special Edition)
|
Apple announces the Special Edition Product Red iPhone 7 and iPhone 7 Plus, available through Apple's website, Apple Stores, and other mobile carriers and retailers that carry the iPhone.[67]
|
In 2017, Apple gave $30 million to the Global Fund through (PRODUCT)RED[68] including from the Sale of iPhone 7 and iPhone 7 plus (Special Edition)
|
| April 13, 2018
|
Smartphone
|
Apple Inc.
|
iPhone 8 and 8 Plus Product Red Special Edition
|
Apple announces the Special Edition Product Red iPhone 8 and iPhone 8 Plus, available through Apple's website, Apple Stores, and other mobile carriers and retailers that carry the iPhone.[69]
|
N/A
|
| October 26, 2018
|
Mobile phone
|
Apple Inc.
|
iPhone XR Product Red
|
Apple announces the iPhone XR, with a Product Red color option.[70]
|
N/A
|
| May 28, 2019
|
MP3 Player
|
Apple Inc.
|
iPod Touch (7th generation) Product Red
|
Apple announces the iPod touch 7th generation, with a Product Red colour option.
|
N/A
|
| September 20, 2019
|
Mobile phone
|
Apple Inc.
|
iPhone 11 Product Red
|
Apple announces the iPhone 11, with a Product Red color option.
|
N/A
|
| 2019
|
Robot
|
Piaggio fast forward
|
(gita)RED
|
|
N/A
|
| April 24, 2020
|
Mobile phone
|
Apple Inc.
|
iPhone SE (2nd generation) Product Red
|
Apple announces the second generation iPhone SE. One of the available colors is a Product Red edition.[71]
|
N/A
|
| September 18, 2020
|
Smartwatch
|
Apple Inc.
|
Apple Watch Series 6
|
Apple announces the Apple Watch Series 6, with a Product Red color option.[72]
|
N/A
|
| October 23, 2020
|
Mobile phone
|
Apple Inc.
|
iPhone 12
|
Apple announces the iPhone 12, with a Product Red color option.
|
N/A
|
| November 13, 2020
|
Mobile phone
|
Apple Inc.
|
iPhone 12 Mini
|
Apple announces the iPhone 12 Mini, with a Product Red color option.
|
N/A
|
| September 24, 2021
|
Mobile phone
|
Apple Inc.
|
iPhone 13 / 13 Mini
|
Apple announces the iPhone 13 and 13 Mini, with a Product Red color option.
|
N/A
|
| October 15, 2021
|
Smartwatch
|
Apple Inc.
|
Apple Watch Series 7
|
Apple announces the Apple Watch Series 7, with a Product Red color option.
|
N/A
|
| March 18, 2022; 4 years ago (2022-03-18)
|
Mobile phone
|
Apple Inc.
|
iPhone SE (3rd generation) Product Red
|
Apple announces the third generation iPhone SE. One of the available colors is a Product Red edition.
|
N/A
|
| September 16, 2022; 3 years ago (2022-09-16)
|
Smartwatch
|
Apple Inc.
|
Apple Watch Series 8
|
Apple announces the Apple Watch Series 8, with a Product Red case and strap option.
|
N/A
|
| Mobile phone
|
Apple Inc.
|
iPhone 14
|
Apple announces the iPhone 14, with a Product Red color option.
|
N/A
|
| October 7, 2022; 3 years ago (2022-10-07)
|
Mobile phone
|
Apple Inc.
|
iPhone 14 Plus
|
Apple announces the iPhone 14 Plus, with a Product Red color option.
|
N/A
|
| September 12, 2023; 2 years ago (2023-09-12)
|
Smartwatch
|
Apple Inc.
|
Apple Watch Series 9
|
Apple announces the Apple Watch Series 9, with a Product Red color option.
|
N/A
|
| January 21, 2025
|
Soccer jersey
|
Manchester United F.C.
|
Manchester United Home Jersey
|
Manchester United announces that they will play a game on May 10th, 2025, with a Product Red logo on their jersey.
|
|