Example notes or example HTML without markup.

<h1>Leaning Tower of Pisa</h1>
<div>It is a twelfth-thirteenth century Romanesque tower started building by Bonanno Pisano.</div>
<div>Public access: yes</div>

Example encoded as

Microdata

embedded in HTML.

<div itemscope itemtype="https://schema.org/TouristAttraction">
	<h1><span itemprop="name">Leaning Tower of Pisa</span></h1>
	<div>
		<span itemprop="description">It is a twelfth-thirteenth century Romanesque tower started building by Bonanno Pisano.</span>
	</div>
	<div>
		<meta itemprop="publicAccess" content="true"/>Public access: yes
	</div>
</div>

Example encoded as

RDFa

embedded in HTML.

<div vocab="https://schema.org/" typeof="TouristAttraction">
	<h1><span property="name">Leaning Tower of Pisa</span></h1>
	<div>
		<span property="description">It is a twelfth-thirteenth century Romanesque tower started building by Bonanno Pisano.</span>
	</div>
	<div>
		<meta property="publicAccess" content="true"/>Public access: yes
	</div>
</div>

Example encoded as

JSON-LD

in a HTML script tag.

<script type="application/ld+json">
{
	"@context": "https://schema.org",
	"@type": "TouristAttraction",
	"name": "Leaning Tower of Pisa",
	"publicAccess": true,
	"description": "It is a twelfth-thirteenth century Romanesque tower started building by Bonanno Pisano."
}
</script>

Structured representation of the JSON-LD example.

{ "@context": "https://schema.org", "@type": "TouristAttraction", "name": "Leaning Tower of Pisa", "publicAccess": true, "description": "It is a twelfth-thirteenth century Romanesque tower started building by Bonanno Pisano." }