Trademark Policy
Policies
The Unicode® Consortium Name and Trademark Usage Policy
The Unicode Consortium is the
exclusive owner of the Unicode trademarks, service marks, trade names, and
logos around the world. The Consortium encourages appropriate “fair use” of
the Unicode marks and names but will not tolerate potentially confusing or
misleading uses of its marks, names, and logos.
Accordingly, please follow these
Guidelines in making any use of The Unicode Consortium’s marks, names, and
logos. These Guidelines apply to Consortium employees and members, as well as
to any third-party making reference to Unicode Consortium marks and logos.
Reference to the Unicode Company Name
The Unicode Consortium is incorporated under the name “Unicode, Inc.” but is more widely known as “The Unicode Consortium”. You may use either name to refer to the Consortium, but the generally preferred name is “The Unicode Consortium.” However, in legal notices and trademark legends, “Unicode, Inc.” should generally be used. No trademark symbol should be used with either company name.
Reference to the Unicode® Word Mark
You may use the Unicode Word Mark to refer to the Unicode® Standard, to other Unicode® specifications, tools and code, and to Unicode® seminars, tutorials, meetings, and events, so long as any such references (a) are truthful, fair, and not misleading, and (b) follow these Guidelines.
Always use “Unicode” as an adjective followed by an appropriate noun. Do not use “Unicode” alone as a noun. Do not pluralize it or make it possessive, and do not alter its spelling.
Use the ® symbol to indicate that the Unicode Mark is a registered trademark. The symbol should be used in all prominent references to the Unicode Mark, such as headlines, chapter titles, packaging, advertising, etc. The symbol should also be used in the first reference to the Unicode Mark in body copy, but may thereafter be omitted in body copy.
Use the appropriate Trademark Legend (see below) in the footnotes or footers of any material making reference to the Unicode Mark or Logo.
Examples
Correct
Incorrect
Membership in the Unicode Consortium
Membership in Unicode
Unicode Consortium member
Unicode member
The Unicode® Standard
Unicode
Compliant with the Unicode® Standard
Unicode-compliant
Implements the Unicode® Standard
Unicode-based applications
Uses the Unicode® Character Database
Conforms to Unicode
Incorporates Unicode® characters
Supports Unicode
Complies with Unicode® specifications
Uses Unicode
Uses Unicode® fonts
Uses Unicode fonts
Complies with the Unicode® Bidirectional Algorithm
Supports Unicode bi-di
Supports the Unicode® Collation Algorithm
Uses Unicode collation
Unicode® Common Locale Data Repository (CLDR)
Unicode Common Locale Data Repository (CLDR)
Complies with Unicode® Technical Standard #10
Uses Unicode collation
Attend the Internationalization and Unicode® Conference
Attend the Unicode conference
Use of the Appropriate Trademark Legend
Please use
the following trademark legend to acknowledge and give notice of Unicode,
Inc.’s trademark rights:
“Unicode and the Unicode Logo are registered trademarks of Unicode, Inc. in the United States and other countries.”
Display of the Unicode® Logo
The Unicode Logo is for the
exclusive use of The Unicode Consortium and may not be used by third parties
without written permission or license from the Consortium. The Consortium allows
use of the Logo by third parties only in certain educational and informational
materials regarding the Consortium and its products and publications, but
rarely and only if the use is limited, fair, and not misleading.
Use of Unicode as a Link
Third parties may use the Unicode Word Mark, but not the Logo, as a link
to the Unicode Consortium website found at www.unicode.org. No trademark
symbol or legend is required when using the mark as a link. The Unicode
mark may not be used by third parties as a link to any site or material
other than the Unicode Consortium website.
Misuse of the Unicode Marks
Never alter the Unicode Word Mark or Logo.
Never incorporate the Unicode Word Mark or Logo into another company’s marks,
names, or logos, even if the products in question are compliant with the
Unicode® Standard or other Unicode specifications. This may lead users to
believe that the products or services in question are provided, certified,
endorsed, or sponsored by The Unicode Consortium when they are not.
Never use the Unicode Word Mark or Logo in a manner that is not truthful and
fair, or that may be misleading or confusing.
Indicating Compliance with Unicode Specifications
You may indicate compliance with the Unicode Standard and other Unicode
specifications, tools and code, by stating that your products “use,”
“implement,” “support,” or “are compliant with” the Unicode® Standard
(or other Unicode specifications, tools or code), so long as (a) such
statements are truthful, fair, and not misleading, and (b) you follow
these Guidelines in referencing the Unicode Word Mark.
You may not use the Unicode Logo to indicate
compliance with the Unicode Standard or other Unicode specifications, tools or
code. And, you may not incorporate the Unicode Word Mark or Logo into your own
marks, names, or logos, even if the products in question are compliant with the
Unicode® Standard or other Unicode specifications. This may lead users to
believe that the products (or services) in question are provided, certified, endorsed,
or sponsored by The Unicode Consortium when they are not.
Special Situations
Use of Unicode in App Names
Due to the
space and formatting constraints in most online app stores, The Unicode
Consortium will be a more lenient than would otherwise be the case, and will
not object to use of the Unicode Word Mark in app names if the app name and the
content of the app comply with all of the following conditions:
The app does not display the Unicode Logo and the app name is
not
made up solely of the UNICODE letter string, alone or with otherwise
non-distinguishing elements, such as punctuation, e.g., UNI-CODE;
Neither the app name nor the content of the app is misleading or
confusing as to the source or sponsorship of the app, and does not suggest or
imply (by commission or omission) that the app is from The Unicode Consortium
or is sponsored or endorsed by the Consortium, e.g. “Official Unicode Tools”;
The person or entity who is the source of the app is
clearly
and prominently identified by name and/or a distinguishing brand
, along
with easily located contact information;
The content of the app does not contain inaccurate, confusing, or
misleading information regarding The Unicode Standard or The Unicode Consortium
or other Unicode materials;
The app clearly acknowledges Unicode, Inc.'s trademark rights in
the UNICODE trademark, and disclaims any association with The Unicode
Consortium with the following legend:
Unicode
is a registered trademark of Unicode, Inc. in the United States and other
countries. This site is not in any way associated with or endorsed or sponsored
by Unicode, Inc. (aka The Unicode Consortium).”
The content of the app otherwise follows these Trademark
Guidelines.
Use of Unicode in Domain Names
Unicode, Inc. will not object to use of UNICODE in second level
domain names if the domain name and the content of the site at the
address complies with all of the following conditions:
The second level domain name is
not
made up solely
of (a) the UNICODE letter string, or (b) the UNICODE letter string
with otherwise non-distinguishing elements, such as punctuation,
e.g., UNI-CODE;
The second level domain name is not misleading or confusing,
e.g. “OfficialUnicodeSite.com”;
The content of the site at the address is not misleading or
confusing as to the source or sponsorship of the site;
The content of the site at the address does not contain
inaccurate, confusing, or misleading information regarding The
Unicode Standard or The Unicode Consortium or other Unicode
materials;
The person or entity responsible for the content on the site is
clearly and
prominently identified by name and/or a distinguishing brand
, along
with easily located contact information;
The site clearly acknowledges Unicode, Inc.'s trademark rights
in the UNICODE trademark, and disclaims any association with The
Unicode Consortium with the following legend:
“Unicode is a
registered trademark of Unicode, Inc. in the United States and other
countries. This site is not in any way associated with or endorsed
or sponsored by Unicode, Inc. (aka The Unicode Consortium).”
The content of the site otherwise follows these Trademark
Guidelines.