47 results found (page 2 of 4)
https://www.academia.edu/207383/Cultural_Borrowings_Appropriation_Reworking_Transformation…

…evrolet car company and attempted a viral marketing campaign that gave internet users a platform to edit footage and music for a contest to design an advertisement for their new low fuel econ- omy large size SUV -- the Chevy Tahoe. Instead of a glossy new car ad, they were bombar…

https://www.academia.edu/93353224/Wed_rather_be_red_than_dead_Embracing_ones_difference_th…

…d that tradition bearers were merely the reproducers of texts, not their active users. They were regarded as uncreative tellers of oral forms, because the emphasis at the time was on pure transmission of lore. According to Lord Raglan (1936: 130), “[n]o popular storyteller has ev…