Using Our Logo and Seal | Rainforest Alliance
How-to Guide
Using Our Logo and Seal
Filed Under:
Marketing Sustainability
The Rainforest Alliance family of marks includes two distinct icons, which represent different relationships with our organization: The Rainforest Alliance logo, the certification seal and the Forest Allies seal. To use the Rainforest Alliance marks, a company or operation must meet the applicable criteria, as defined in our
Labeling & Trademarks Policy
In all cases, use of marks must be submitted for review and approval through the claims platform. We have step-by-step guidance on how to
get approval
to use the Rainforest Alliance certification seal.
Occasionally journalists, academics, and media professionals may wish to use one of the Rainforest Alliance marks as part of a publication. In such cases, one can request permission via email to our
Communications team
. Please allow sufficient time for review and feedback prior to publication.
The Rainforest Alliance certification seal
This seal became part of our brand identity in 2020, following the 2018 merger between the Rainforest Alliance and UTZ and the development of our new organizational strategy. It
represents our vision of sustainability as a journey
of continuous improvement—one where transparency and shared responsibility can help us build a world where people and nature thrive in harmony.
The Rainforest Alliance certification seal can be used by farms and companies that meet the rigorous criteria of the Sustainable Agriculture Standard, part of the Rainforest Alliance certification program. It can be found on thousands of consumer products across the globe.
The legacy Rainforest Alliance seal and UTZ Certified label
Although you may still see the legacy Rainforest Alliance Certified seal and UTZ label on product packaging, they are slowly being phased out. For a smooth roll-out, we’ve planned careful timeline for products transitioning from using the legacy marks to the Rainforest Alliance certification seal.
The Rainforest Alliance logo
Primarily, we use the Rainforest Alliance logo in our own organizational branding. It may also be used by companies or organizations to denote a
cause marketing relationship
, a formal sourcing agreement, or to represent another
partnership or service relationship
, such as corporate advisory for illustrative purposes. It cannot be used by certified companies or farms.
The Rainforest Alliance Forest Allies label
Forest Allies
is a community of practice focused on protecting, restoring, and enabling responsible management of tropical forests. Organizations that are part of our Forest Allies initiative and are actively meeting the requirements of Forest Allies membership can use this label on FSC certified products meeting eligibility criteria, and in promotional materials or other communications that promote membership in Rainforest Alliance’s Forest Allies initiative and related activities.
Use of all Rainforest Alliance marks must be pre-approved in writing by the Rainforest Alliance.
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Join the Ambassador Program
The Rainforest Alliance Ambassador Program is an annual membership with a $5,000 minimum contribution, which can be fulfilled through a direct donation or fundraising efforts led by the ambassador.
If you’re interested in joining, please complete the form below. Our Ambassador Program Lead will follow up to schedule an introductory call and explore next steps with you.
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For companies doing business in the EU market, compliance with the
EU Empowering Consumers Directive
(EmpCo) will be required as of September 27, 2026. Learn more about
how to talk about your work with the Rainforest Alliance
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Sign up now and be the first to hear how Regenerative Agriculture Certification can amplify your impact—from the ground up.
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