Wikimedia Foundation/Communications/Sound Logo - Meta-Wiki

Wikimedia Foundation/Communications/Sound Logo - Meta-Wiki
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Well played Wikimedia.
2065 votes
for the Sound of all Human Knowledge.
Thanks to your participation,
we have a sound logo
Sound Logo
Listen
Create
Share
Have you heard? Wikimedia has a sound logo
edit
What a journey
edit
In 2021
, we embarked on a new journey: to find a sound logo for Wikimedia. Inspired by the Wikimedia
movement's experience
of visual logo contests and
mandated
by the Foundation's Board of Trustees, the Sound Logo team, together with Wikimedians, engaged with audio professionals and sound enthusiasts around the world, created an
online collection of sounds
, had
on-wiki conversations
, hosted
community calls
, organized workshops in
sound editing and audio production
, attended virtual and in-person community events, and created
listening booths
3,235 sound logos were submitted by 2,094 participants in 135 countries
during the month-long contest between September and October, 2022. Per community curiosity, the Sound Logo team shared random
batches of submissions
as they were coming in. The interpretations of the
creative prompts
were just fascinating – sounds of crowds and birds, pages turning, knocking on doors, drums, chimes, and gongs, vocals, mouse clicks, and typing on keyboards.
Luckily, there was help!!! Community members volunteered to
screen submissions
as they were coming in, and at the end, a
selection committee
of Wikimedians, in collaboration with audio professionals from the
MassiveMusic
network, presented the movement with 10 sound logos to
vote on
We thought to give the finalists a fair chance and prompted
voters to listen
to all 10 sound logos and order them according to their preferences. A
strong method
previously used in Wikimedia visual logo contests was selected to determine the winning sound for Wikimedia.
2065 votes were cast
with 76.7% of voters registered on Wikimedia Commons for more than a year. And now, officially, we have the winning sound.
You can refer back to the
contest information
at any time.
We also decided to keep the
sound library
, and
We uploaded more of the
sound logo submissions
to Wikimedia Commons. Have a listen.
The winning sound
edit
Thaddeus Osborne
is from Norfolk, Virginia, USA; nuclear engineer by day and music producer at heart. He conceptualized our sound logo based on what knowledge consumption and seeking information mean to him: leafing through books, the crescendo of wanting more, and that unquenchable thirst for learning.
Thank you!
edit
Preparing Wikimedia content for audio devices and doing it in a way that was true to our values and practices was not an easy endeavour. Many thanks to the screening team of volunteers, the selection committee, the dynamic team of community liaisons, and most importantly, you! We are grateful to many of you who took part in on-wiki, virtual, or in-person conversations, listened, shared, voted, or in any other way participated to help bring us to where we are today, with a sound logo for Wikimedia projects. Thank you, well played.
What is the sound of all human knowledge?
edit
These days, people can ask computers and smart devices questions with their voices and major search engines often search Wikimedia projects to answer them. Without
sound logo
as a means to identify Wikimedia content, the public does not always know that this knowledge comes from Wikimedia, a trusted source for verifiable information. In tune with a legacy of visual logo contests and with exciting new parameters regarding sound logos and audio production, the Wikimedia Foundation is organizing a global contest for a sound logo for Wikimedia, and we'd love to hear from you.
We have curated themes and sounds in the
sound lab
for you to experiment with and get inspired. Happy listening.
Read our Diff blog series to learn more:
A sound logo for Wikimedia
Conceptualizing a new contest based on existing practices
Refining a global contest for the sound of Wikimedia
Timeline
edit
The tentative timeline for the contest is below. We intend to keep this updated as the logo contest moves on, but it may change as needs arise.
October 2021 to February 2022
March & April 2022
May & June 2022
July 2022
August 2022
September 2022
October 2022
December 2022
March 2023
Phase 1: Initial scope
Project preparations
Phase 2: Community outreach & discussions
Contest design based on conversations and input
Sound logo events at Wikimania
Phase 3: Contest
Shortlisting, due diligence
Voting & results
Winner announcement
Community events
, early conversations
Project team
set up
Contest design discussions with the community
Contest design finalized
Submission portal set up; team of liaisons; Screening Team and Selection Committee set up
The global contest for The Sound of All Human Knowledge launches
Contest closes, initial copyright reviews, Selection Committee shortlists
Voting on Wikimedia Commons
, Dec. 6-19, early
results shared
The Wikimedia sound logo, The Sound of All Human Knowledge is officially revealed.
Project team
edit
We are...
Wikimedia Foundation Communications Department:
Lena Traer
, Senior Creative Project Manager
Mathoto Matsetela-Hartmann
, Senior Manager, Global Brand
Tas Elias
, Brand Collaborations Lead
Kelsi Stine-Rowe
, Senior Project Manager
Mehrdad Pourzaki
, Lead Movement Communications Specialist
Rae Adimer
, Movement Communications Associate
... and fantastic liaisons:
Arupako
Calliandra Dysantha
Erina Mukuta
MBenloulou-WMF
Victor Grigas
, liaison for the initial phases of the project
Together, we’re leading and supporting the global contest for the Wikimedia sound logo.
Contest and campaign report
edit
Learn more about the project, goals, key performance indicators and full reporting of the results in the Wikimedia Foundation's
contest and campaign report
Music Production Drop-in Clinic
edit
If you want to learn more about
sound logos
, need help with your submission, or if you have a great idea for one, but don't know how to capture it, join this conversation with our technical partner
MassiveMusic
on
September 29,
15:00-16:00 UTC
. Sign up directly on
Zoom
or below using your Wikimedia username and we will send you the call link using the "Email this User" feature. Please share your questions in advance so we can best adapt the workshop for you.
Masterclass led and recorded by MassiveMusic on how to create a sound logo for the Wikimedia The Sound of All Human Knowledge contest.
Community conversations
edit
Phase 2 of the Wikimedia sound logo contest involved open community conversations on the contest proposal (you can view
slides of which
). Two meetings were held, on May 27 and another on June 2. You can see the
May 27 video recording
. A presentation involved dissecting the TED sound logo, showing a few basics of how to use Audacity audio software and some basics of audio recording, a synopsis of the contest proposal and how it has developed and question and answers.
Read more here
Slide presentation – Sound Logo community conversations May 2022
Wikimedia Sound Logo virtual meeting from Friday May 27, 2022
Phase 2: sound logo at different community events
edit
WikiCon Brasil, 23-24 July, 2022:
notes
and
concurso
WikiCon (German-speaking), October 7-9, 2022:
The sound of free knowledge
CEE Meeting, October 14-16, 2022:
notes and links
WikiArabia, October 28-30, 2022:
notes and links
WikiIndaba, November 4-6, 2022:
notes and links
WikiConference North America, November 11-13, 2022:
program
Phase 1 connections with communities
edit
Below is a table of all the places - past and future - where we are joining Wikimedians to talk about the sound logo project in addition to our talk page. If you'd like to invite the team to your event or schedule a call to talk about the project, please email
soundlogo
wikimedia.org
. We can make interpretation arrangements if needed to speak with groups in languages other than English.
Name of group or discussion
Summary
Event notes
WikiArabia - Conference Roundtable
, 15 October 2021
Tas and Samir from the Brand Studio and Kelsi from Movement Communications connected with approximately 25 volunteers as part of a Sound Logo Roundtable at WikiArabia 2021. Tas presented an introduction to exploring a Sound Logo for Wikimedia content, which had no engagement in the public chat and no questions asked on the call but those in attendance were informed of the opportunity.
See program link and notes
Strategic Wikimedia Affiliates Network - Presentation and Q&A
, 31 October 2021 (both meetings)
Kelsi from the sound logo team connected with approximately 30 volunteers from across the movement at the first October 2021 SWAN meetings. The idea of a sound logo was received with general positivity, and including asked questions about trademarking, use by volunteers, and whether the sound logo could contain words. Volunteers also demonstrated excitement for the upcoming sound logo contest by sharing logo ideas in the side chat.
At the second SWAN meeting held on October 31 18:30 UTC the Brand Studio team (represented by Mathoto, Zack and Samir) connected with approximately 40 volunteers. The Brand Studio team thanked nominated community advisors who helped guide the next steps for brand work which includes plans to expand flexible naming options, a single community pilot, update the existing brand guidelines portal on meta and the sound logo exploration. Attendees celebrated the positive impact the color letter had on the movement and were generally pleased to see brand projects being initiated to support the movement again on a surer basis. There was also positive interest and helpful suggestions for the sound logo project particularly around it requiring clear usage guidelines.
See the event link and notes
Communications Committee, October 26, 2021
Mathoto, Tas and Lena from the sound logo team joined the Communications Committee monthly meeting held on October 26, 2021 (9 community members in attendance). Mathoto shared an overview of brand next steps and presented the idea of the sound logo exploration. We received helpful suggestions around framing of the project idea and inspiration for the sound logo contest.
WikiIndaba - Conference Roundtable
, 04 November 2021
The brand studio team hosted a WMF Communications Department Roundtable at Wiki Indaba 2021. Mathoto shared an overview of brand next steps focussing on how the Foundation will update the existing Wikimedia brand guidelines portal on meta and Tas shared information on the Sound Logo project. The Sound Logo did not elicit any notable response as many of the commenters wanted to know more about brand guidelines updates and training planned for next year.
For more information, see
the event link and the session notes
Wikimedia CEE Online Meeting - Conference Roundtable
, 06 November 2021
The Brand Studio team (Mathoto, Tas, Samir) connected with approximately 30 volunteers from Central and Eastern Europe as part of a WMF Communications Department Roundtable at the Wikimedia CEE Online Meeting 2021. Mathoto recapped the Board resolutions for brand work with Tas presenting an introduction to the exploration of a Sound Logo for Wikimedia content and Samir presented the project to consolidate and update Wikimedia brand guidelines. The Sound Logo was received well with lots of engagement. Creative ideas for sounds, existing use cases (such as Spoken Wikipedia and WikiQR) and new use cases (such as a moving audiovisual logo for Wikimedia content) were shared by several communities.
You may find
program
and
recording
WikiConvention Francophone- Conference Roundtable
, 20 November 2021
Tas and Kelsi from the sound logo team presented about the new sound logo project in front of about 50 attendees at WikiConvention Francophone. The audience response was overall positive, with questions about whether a sound logo would also have an accompanying moving visual logo, how well the project would support minority languages, whether the sound logo would have speech or text, and if the sound logo would be language neutral.
You may find
event link
and
session notes
Interested in this project?
edit
Add your username here for more information about the contest.
Add yourself
Maddy from Celeste
talk
VGrigas (WMF)
talk
) (Community liason for the sound logo project)
Shoodho
talk
), New to this and curious to learn more
Binksternet
, audio engineer. Sound design is one of my interests.
Fuzheado
talk
), former multimedia professional, active in the Wikimedia movement
Borys Kozielski
talk
), I'm involved in sound projects and leading Wikiradio
Graham87
, I don't work with sound much myself but I know of several other blind people who do and may well be interested in designing something for this project.
Graham87
talk
05:08, 30 November 2021 (UTC)
reply
Deniz_Erdogan_(WMDE)
, I'm working at SWE for Wikimedia Deutschland, and sound design is a hobby of mine
ProtoplasmaKid
talk
) also composer and musician using free licenses :)
Suyash Dwivedi
talk
), I loved this idea from very beginning, I am an Electronics engineer and have some experience with sound engineering.
Daramlagon
talk
KaraLG84
talk
), I am a musician and interested in sound design.
Другий Хрущ
talk
), I have a beautiful melody in my eye.
Bachounda
talk
), Last year i Directed realisation of
WikiGhonya
wikipedia videoClip and I want to involve world musicians in this project
Islahaddow
talk
) (UTC)
EpicPupper
will give this one a try. Please ping for messages.
Arlo Barnes
talk
) Interested in UI design, but aside from reading the ENWP article on the THX soundlogo, this area of design is new to me -- looking forward to see how this progresses.
TomDotGov
talk
) is interested in the accurate assessment of movement opinion when it comes to brand issues.
'bones
I'm totally ignorant about sound design, but a lack of knowledge doesn't usually stop me from trying things! After hearing about this I just spent an hour selecting three 3 second sound clips. Would they work? No idea. Beam me up, Scotty.
Skimel
talk
) Musician, home-sudio enthusiast and always eager to collaborate on sounds for Wikipedia, sound design is new for me and I'm eager to discover it.
Tom
pw
talk
en
this is such a unique opportunity, I can't miss out!
TaronjaSatsuma
talk
Anthere
talk
GFontenelle (WMF)
talk
Husky
talk
Pacha Tchernof
destination adress
) As a musician and hyper attentive person to the sounds in the world around me, I love this project and would like to get updates.
User:Base
, although I am music-0.5 at best, I have quite an obvious idea and thus would like not to miss stuff out (unless I already did)
3BRBS
talk
Muhammed amine benloulou
, Artiste manager of Wiki Ghonya -
Wikipedia
JMeybohm (WMF)
talk
Reda Kerbouche
talk
User:BCornwall-WMF
talk
User:Hasslaebetch
talk
User:Kateregga1
talk
User:Ferdinand IF99
talk
User:Rachmat04
talk
Talk2Faves
talk
Kaizenify
talk
Buszmail
talk
787IYO
787IYO
Kambai Akau
talk
AuggieVelarde
talk
PSYCHEDWIZARD25
User:إيهاب السماك
talk
User:Isaacayodele32
talk
User:Acabashi
doramiso-meta
talk
09:55, 8 September 2023 (UTC)
reply
References
edit
Wikimedia Foundation Communications Department
Cross-departmental
Knowledge is Human
A Wiki Minute
Open the Knowledge
Open the Knowledge: Journalism Awards
Open the Knowledge: Stories
Project Rewrite
Wiki Unseen
Brand Studio
Sound Logo
Trademark policy
Visual identity guidelines
Wikimedia brands
Wikimedia brand guidelines
Wikimedia trademarks
External Communications
Communicating about the Wikimedia Foundation
Diversity, equity, and inclusion communications research
Social media
Wikimedia Foundation website
Press room
Wikimedia News
Wikipedia Preview
Movement Communications
Communications committee (ComCom)
Communications Resource Center
Diff
Maryana's Listening tour
Movement communications group (MoveCom)
Movement communications insights
Organization communications translators group
WikiCelebrate
Wikimania
Wikimedia Foundation Governance Wiki
Wikimedian of the Year
Annual plan
Meta-Wiki category
Reports
Research
Staff and contractors
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