…eting strategies in earlier years were primarily built around marketing-events, brand lands have nowadays become a popular and more permanent alternative. The Guinness Storehouse in the centre of Dublin is such a brand land, which was designed to reconnect the Guinness brand with…

…ns (Kroeber-Riel 1984) and, consequently, in need of new ways to position their brands in consumers’ minds. Because nothing is more convincing than personal experiences (Nickel 1998), event-marketing creates new brand-related realities by staging marketing-events with which consu…

…eholder value space belongs to value for shareholders is creating strong brand equity. Firms finance. Although market orientation necessitates a general create brand equity by providing high-quality products and management approach that covers all units in an create favorable and…

…Ltd and LtdCulture (online) This study explores the increasingly popular use of brand symbols as imagery for tattooing. Through interviews with tattoo artists and netnographic research in tattoo communities, we capture a perceived boundary between the sacred, non-commercial spher…

…sity of London Abstract This paper discusses the implications for international brand communications management of a qualitative cross-national research study on television product placement in the United Kingdom and Thailand. The study involved secondary research into the respec…

…urnal Bu ISSN: 2151-6219 Review Article Open Access Applying Anholt’ s National Branding Model: The Case of Kenya Mugo Mary* and Mwencha Peter Misiani Department of Marketing and Management, Multimedia University of Kenya, Nairobi, Kenya *Corresponding author: Mugo Mary, Departme…

…00335 Bu ISSN: 2151-6219 Review Article Open Access Applying Anholt’ s National Branding Model: The Case of Kenya Mugo Mary* and Mwencha Peter Misiani Department of Marketing and Management, Multimedia University of Kenya, Nairobi, Kenya *Corresponding author: Mugo Mary, Departme…

…00335 Bu ISSN: 2151-6219 Review Article Open Access Applying Anholt’ s National Branding Model: The Case of Kenya Mugo Mary* and Mwencha Peter Misiani Department of Marketing and Management, Multimedia University of Kenya, Nairobi, Kenya *Corresponding author: Mugo Mary, Departme…

…EES OF LOGO CHANGE ON LOGO RECOGNITION, LOGO APPRECIATION, CORE VALUES FIT, AND BRAND ATTITUDES Enny Das, Centre for Language Studies, Radboud University Nijmegen, the Netherlands Andreu van Hooft, Centre for Language Studies, Radboud University Nijmegen, the Netherlands Correspo…

… 2018 Informa UK Limited, trading as Taylor & Francis Group 2 S. PEEROO ET AL. brand (Lovett and Staelin 2016). Businesses can also monitor consumers’ conversations and attitudes towards a brand on social media (Srinivasan, Rutz, and Pauwels 2015). The potential benefits of adop…

…n inspected slaughter establishment, approved auction market, which need only a Brand Inspection Certificate. A Brand Inspection Certificate is required for all cattle, equine, and elk. Any horses or livestock entering Utah from a county where Vesicular Stomatitis (VS) has been d…

…l of Management, Swansea University, UK b International Business, Marketing and Branding Research Centre, School of Management, University of Bradford, Bradford, UK c Emerging Markets Research Centre (EMaRC), School of Management, Swansea University, Bay Campus, UK d Faculty of B…

Aaker, D.A. 1996. Building Strong Brands . New York: Free Press. Google Scholar Akdevelioglu, Duygu, Selcan Kara, and Victor Perotti. 2024. The Impact of Consumer Personality and Social Network Position on Brand Community Engagement. Journal of Brand Management 31 (3): 235–250. h…

… 2339-0107, e-ISSN: 2339-0115 https://doi.org/10.30998/jd.v10i1.12959 EMOTIONAL BRANDING DALAM STRATEGI BRANDING KLINIK GIGI BANDUNG DENTAL CENTER Ardes Muhammad Naufal Khairi1, Alvanov Z. Mansoor*2 Institut Teknologi Bandung1,2 *corresponding author: [email protected] , Bandung,…

…(2013) Google Scholar Citations (107) South Korea's medical tourism destination brand personality and the influence of personal values (2015) Google Scholar Citations (98) Medical tourism economic report: Latin America versus Asia (2009) Google Scholar Citations (18) US health ca…