… 2339-0107, e-ISSN: 2339-0115 https://doi.org/10.30998/jd.v10i1.12959 EMOTIONAL BRANDING DALAM STRATEGI BRANDING KLINIK GIGI BANDUNG DENTAL CENTER Ardes Muhammad Naufal Khairi1, Alvanov Z. Mansoor*2 Institut Teknologi Bandung1,2 *corresponding author: [email protected] , Bandung,…

…(2013) Google Scholar Citations (107) South Korea's medical tourism destination brand personality and the influence of personal values (2015) Google Scholar Citations (98) Medical tourism economic report: Latin America versus Asia (2009) Google Scholar Citations (18) US health ca…

…84107 vernacularization, and the journals.sagepub.com/home/mcs intimate life of brands Liron Simatzkin-Ohana The Hebrew University of Jerusalem, Israel Paul Frosh The Hebrew University of Jerusalem, Israel Abstract This paper calls for renewed critical examination of the represen…

… Abstract All Topics Business and Management Marketing The new battleground for brand trust Dr Jack Ng Kok Wah 2026, The Edge Malaysia visibility … description 6 pages Sign up for access to the world's latest research check Get notified about relevant papers check Save papers to …

…omepage: http://www.tandfonline.com/loi/rpad20 The Enchanting Subway Ride: Bill Brand's Masstransiscope Annie Dell'Aria To cite this article: Annie Dell'Aria (2015) The Enchanting Subway Ride: Bill Brand's Masstransiscope, Public Art Dialogue, 5:2, 141-161 To link to this article…

…tigate the purchase decision of Malaysian Generation Y and its association with brand concern, convenience concern, dependency concern, price concern, product feature concern and social influence concern. The data set is collected through self-administered questionnaire, and conv…

…017, 27-49 ISSN: 1454-8100/ E-ISSN: 2344-5440 Bianca-Florentina Cheregi* Nation Branding in Romania After 1989: A Cultural Semiotic Perspective Abstract This paper discusses four nation branding post-communist campaigns initiated by the Romanian Government, from a cultural semiot…

…6, Nomor 6, Desember 2021 PENGARUH ONLINE REVIEW & CUSTOMER EXPERIENCE TERHADAP BRAND IMAGE & PURCHASE INTENTION DI PAINTEREST Michelle Angelique1, Ch. Whidya Utami2, dan Gladys Greselda Gosal3 Universitas Ciputra Surabaya Email: [email protected] 1, [email protected] [email prot…

…/10.15830/amj.2020.22.4.47 Success Story: How Storytelling Contributes to BTS’s Brand Courtney Lazore* Good storytelling is at the heart of BTS as both a brand and a band. Modern brands know that story is no longer an option, but a requirement for keeping audiences engaged. With …

The Impact of Social Media on Brand Management The Impact of Social Media on Brand Management Business The Impact of Social Media on Brand Management Brittany Shigley April 08, 2025 Creating and developing a brand in today's modern economy requires business professionals and entr…

…efines the processes by which consumers make a choice between several competing brands or producers, is still to be developed. Some progress in this direction has been made by the evaluation of known alternatives being factored into consumer assessments (mostly in the service in-…

…efines the processes by which consumers make a choice between several competing brands or producers, is still to be developed. Some progress in this direction has been made by the evaluation of known alternatives being factored into consumer assessments (mostly in the service in-…

Branded Content BRANDED CONTENT This is a critical study of the changing relationship between media and marketing commu- nications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of brand…

…create acute tensions for them pact on customer experience. We find that luxury brands that (Greenwood et al. 2011). Our paper investigates how emer- successfully navigate logic multiplicity do so through prac- gent contradictions between multiple coexisting logics may tices we c…

…c Views Interests Uploads Papers by Krishnan Jeesha Book review: S. Umit Kucuk, Brand Hate: Navigating Consumer Negativity in the Digital World IIM Kozhikode Society & Management Review , Jul 1, 2018 Download Does Story Really Matter In The Movie Industry? : Pre-Production Stage …